i·con·o·clast
a person who defies traditional or popular institutions out of the belief for the social good.
Did you know that 99% of financial advisors in the United States operate under a conflict of interest?
When you go to a car dealership you know the sales person is paid to sell you a car. There’s going to be some back and forth on which car is the best fit, haggling on price, and that ultimately they want you leaving the lot in a Corvette not a Camry. But at least you already know going in that’s how the experience works.
Now let’s apply that to something like health care. Imagine going in to see a doctor who is paid on commission, but they never tell you that. You assume the tests they order, medications they prescribe, or surgeries they perform are entirely in your best interests because why wouldn’t they be? Surely their decision making isn’t being guided by what makes them the most money…right?
fee·only
The most pure form of financial planning.
That hypothetical problem with your doctor is a very real issue with financial advisors. It's why every day we see individuals sold investments they don’t need, overpriced insurance products that don’t fit the need, and accounts being billed an annual percentage when someone hasn’t looked at them in months.
This happens because 99% percent of all financial advisors are paid in some form of commission. Those commissions vary wildly from investment to investment, policy to policy and account type to account type to further confuse the end consumer, you.
It’s this issue that lead to the formation and even the name of our company. We operate as true fee-only fiduciaries. Meaning we can only be compensated with a single flat fee, and can receive no commission what so ever. This makes us completely unbiased and allows us to always have your best interests in mind.