Breaking From The Old Way

We built this firm because the financial industry is broken.

Here's a hard truth: Most financial advisors operate under a conflict of interest. They're paid to sell you products, even if they never admit it.

Think about that. When you walk into a car dealership, you know the game. The salesperson wants you in the most expensive car possible - that's how they get paid. You know it, they know it, everyone knows it.

But financial advisors? They play a different game. They present themselves as trusted experts, like doctors who are supposed to have your best interests at heart. Except most of them are secretly just car salespeople in scrubs, pushing investments, pricey insurance policies, and overly complex products – all because that’s how they make their money.

Breaking From The Old Way

We built this firm because the financial industry is broken.

Here's a hard truth: Most financial advisors operate under a conflict of interest. They're paid to sell you products, even if they never admit it.

Think about that. When you walk into a car dealership, you know the game. The salesperson wants you in the most expensive car possible - that's how they get paid. You know it, they know it, everyone knows it.

But financial advisors? They play a different game. They present themselves as trusted experts, like doctors who are supposed to have your best interests at heart. Except most of them are secretly just car salespeople in scrubs, pushing investments, pricey insurance policies, and overly complex products – all because that’s how they make their money.

Breaking From The Old Way

We built this firm because the financial industry is broken.

Here's a hard truth: Most financial advisors operate under a conflict of interest. They're paid to sell you products, even if they never admit it.

Think about that. When you walk into a car dealership, you know the game. The salesperson wants you in the most expensive car possible - that's how they get paid. You know it, they know it, everyone knows it.

But financial advisors? They play a different game. They present themselves as trusted experts, like doctors who are supposed to have your best interests at heart. Except most of them are secretly just car salespeople in scrubs, pushing investments, pricey insurance policies, and overly complex products – all because that’s how they make their money.

Why We're Different

True fee-only fiduciaries.
No hidden agenda.

We chose our name for a reason. Iconoclasts challenge broken systems. That's exactly what we're doing in financial services.

We're fee-only fiduciaries. In plain English, that means:

We only make money from the fees you pay us directly

We can't take commissions. Ever.

We're legally bound to put your interests first

We have to tell you exactly how we're paid

No kickbacks from investment products. No commission from insurance sales. No hidden fees buried in fine print.

Just straightforward advice focused on what's best for you.

Why We're Different

True fee-only fiduciaries.
No hidden agenda.

We chose our name for a reason. Iconoclasts challenge broken systems. That's exactly what we're doing in financial services.

We're fee-only fiduciaries. In plain English, that means:

We only make money from the fees you pay us directly

We can't take commissions. Ever.

We're legally bound to put your interests first

We have to tell you exactly how we're paid

No kickbacks from investment products. No commission from insurance sales. No hidden fees buried in fine print.

Just straightforward advice focused on what's best for you.

Why We're Different

True fee-only fiduciaries.
No hidden agenda.

We chose our name for a reason. Iconoclasts challenge broken systems. That's exactly what we're doing in financial services.

We're fee-only fiduciaries. In plain English, that means:

We only make money from the fees you pay us directly

We can't take commissions. Ever.

We're legally bound to put your interests first

We have to tell you exactly how we're paid

No kickbacks from investment products. No commission from insurance sales. No hidden fees buried in fine print.

Just straightforward advice focused on what's best for you.

Who We Are

A team built different from day one.

Christopher Haigh CFP®, RICP

CEO & Financial Advisor

From youngest CFP® in New York to co-founding Iconoclastic Capital, Chris threw away his suits to make financial advice human again. Makes pizza from scratch and uses sarcasm like a second language.

Meet Christopher

Jack Hills

Chief Investment Officer

A Marine Corps intelligence analyst turned Chief Investment Officer who built Iconoclastic Capital to bring authenticity to finance. Makes a perfect old fashioned, decodes market movements, and occasionally sinks a putt.

Meet Jack

Gene Thompson

Director of Financial Planning

A CFP® and Army veteran who turned his passion for spreadsheets and behavioral finance into a mission to transform financial planning. Creates Excel sheets for everything in life, including his questionably successful BBQ experiments.

Meet Gene

Stephanie Nemechek

Director of Operations

A financial planning veteran who built her own practice before joining our team to create something bigger. Lives for perfect execution, Buffalo Bills games, and showing everyone pictures of her dog Hops.

Meet Stephanie

Ziggy Beans

Chief Treat Officer

Our Chief Treat Officer splits his time between squirrel surveillance and conducting thorough under-desk inspections. Professional tennis ball quality control expert.

Meet Ziggy

Who We Are