Breaking From The Old Way
We built this firm because the financial industry is broken.
Here's a hard truth: Most financial advisors operate under a conflict of interest. They're paid to sell you products, even if they never admit it.
Think about that. When you walk into a car dealership, you know the game. The salesperson wants you in the most expensive car possible - that's how they get paid. You know it, they know it, everyone knows it.
But financial advisors? They play a different game. They present themselves as trusted experts, like doctors who are supposed to have your best interests at heart. Except most of them are secretly just car salespeople in scrubs, pushing investments, pricey insurance policies, and overly complex products – all because that’s how they make their money.
Why We're Different
True fee-only fiduciaries.
No hidden agenda.
We chose our name for a reason. Iconoclasts challenge broken systems. That's exactly what we're doing in financial services.
We're fee-only fiduciaries. In plain English, that means:
We only make money from the fees you pay us directly
We can't take commissions. Ever.
We're legally bound to put your interests first
We have to tell you exactly how we're paid
No kickbacks from investment products. No commission from insurance sales. No hidden fees buried in fine print.
Just straightforward advice focused on what's best for you.
Mission Statement
Iconoclastic Capital was built to challenge how financial advice is given. We exist to question everything about why most financial advice causes more harm than good. The result? We deliver radically honest and fiercely intelligent guidance to accomplish our only goal: make you feel like you’re not alone.
Core Values
Empathy Over Profit
Standard of care that rivals the Hippocratic Oath
Our advice is rooted in understanding. We’re here to protect, not extract, from the people we serve. We will never go public as profit is not our first priority.
Radical Clarity
Everything that matters is said clearly, completely, and early.
You’ll never have to guess what we’re doing, why we’re doing it, or what it costs. We know you don’t have time to fuck around and jump through hoops.
Know Thyself
Self-awareness is a superpower.
We own what we know… and especially what we don’t.
Collaboration Over Ego
If you want to go fast, go alone. If you want to go far, go together.
Planning is too complex for a solo act. Our model brings multiple experts to the table. Hero advisors who act like they know everything are not allowed to work here
Solve Beautifully
Creativity is strategy in disguise.
We don’t do shitty deliverables. A poorly formatted email or ugly spreadsheet is a signal that someone didn’t care. Everything we do is thoughtfully crafted because how things look affects how they’re understood.
Built to Disrupt, But Built to Last
We challenge today’s norms while designing for the next generation.
While moving fast and breaking things is a core concept, our firm exists to survive the next 100 years.
Mediocrity is Death
Good enough is an insult
We are offended by sloppy work. Excellence isn’t just encouraged—it’s demanded. Every detail reflects who we are and what we believe our clients deserve.
Who We Are
A team built different from day one.
Christopher Haigh CFP®, RICP
CEO & Financial Advisor
From youngest CFP® in New York to co-founding Iconoclastic Capital, Chris threw away his suits to make financial advice human again. Makes pizza from scratch and uses sarcasm like a second language.
Jack Hills
Chief Investment Officer & Investment Advisor
A Marine Corps intelligence analyst turned Chief Investment Officer who built Iconoclastic Capital to bring authenticity to finance. Makes a perfect old fashioned, decodes market movements, and occasionally sinks a putt.
Gene Thompson CFP®, RICP
Director of Financial Planning & Financial Advisor
A CFP® and Army veteran who turned his passion for spreadsheets and behavioral finance into a mission to transform financial planning. Creates Excel sheets for everything in life, including his questionably successful BBQ experiments.
Stephanie Nemechek
Director of Operations
A financial planning veteran who built her own practice before joining our team to create something bigger. Lives for perfect execution, Buffalo Bills games, and showing everyone pictures of her dog Hops.
Ziggy Beans
Chief Treat Officer
Our Chief Treat Officer splits his time between squirrel surveillance and conducting thorough under-desk inspections. Professional tennis ball quality control expert.